"You'll read it. And then you'll read it again.
And then you'll hug it."
-- the ACTUAL words to a radio advertisement I heard today for a recently-published novel.
It was so ludicrous, I couldn't help but adore it. In all its ludicrous-ity-ish-ness. I mean, really. REALLY. What an asinine way to advertise a novel. Sigh.
"Hey honey, I bought you this book -- it's so good, you're gonna hug it."